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About Us

About Sierra Flower Finder

In 2000 staff from Sierra Flower Trading began collecting pictures in a database in order to organize all the incredible new varieties of flowers that were being introduced by our growers. It wasn’t long before we made our internal database available online for our clients, it was from these humble beginnings that the Sierra Flower Finder initiative was born.

In 2010, the mission of the new Sierra Flower Finder is to help the floral industry by supporting the development of informed professional florists and wholesalers. We firmly believe that the more knowledge we share about our flowers, the better we will all be equipped to serve our clients and the more our industry will grow. We want to provide a platform where the floral community could share their knowledge and strengthen our industry for all of us.

Your participation will ensure that Sierra Flower Finder is the best flower reference available, improving all our expertise and businesses in the incredibly diverse floral industry.

About Sierra Eco

Sierra Eco is our seal that guarantees that farms have truly been certified and also guarantees that we have on hand their latest audit results. The farms we promote under the Sierra Eco program are farms that have met stringent quality standards that are verified weekly in our own facilities.

Learn more about Sierra Eco by visiting the Sierra Eco website today.

We encourage all growers to submit to independent audits not just as a way to market their flowers but also to promote a profound change in our industry towards high respect for the environment and for the people who produce our flowers.

We encourage you to ask for these farms by name from your local wholesaler. See a complete list of Sierra Eco Farms.

About Sierra Flower Trading

For over 25 years, we at Sierra have been doing one thing and one thing only…helping wholesale florists grow their business. Through initiatives like Sierra Flower Finder and Sierra Eco we are constantly striving to contribute to and improve the floral industry as a whole. In fact, Sierra Flower Trading and its affiliates are the only Veriflora Certified handlers in Canada, the most rigorous set of standards for flowers. Through a promotion of floral knowledge and collaboration, and an improved social conscious for our industry, we hope to play an important role in the success your business.

Buy our flowers

For over 25 years, we at Sierra have been doing one thing and one thing only…helping wholesale florists grow their business.

Unparalleled Choice

Our team of 8 professional flower buyers are dedicated to offering the very best and latest varieties of everything from roses, alstromeria, and chrysanthemums to a vast selection of South American novelty flowers including hydrangeas, lilies, hypericums, callas, double stock, protea and peonies from over 40 of our partner farms in Colombia, Ecuador, Peru, Chile and Costa Rica. We also provide flowers from South Africa, Australia, New Zealand, Thailand, California and Holland.

Innovative Service

Whether it is our date code labels on every box to guarantee freshness, your own personalized web page that allows you track each and every box you buy (we’ll even print custom labels on each box for you with our bar code system!) or our Sierra Flower Finder website to help your clients find the flowers they want, our goal is to give you the tools and services you need to better serve your clients.

Meticulous Quality

At Sierra we spend a lot of time working on the details that really matter. We have a rigorous sense of quality and process and as such, we’re the only Veriflora Certified handler in all of Canada. From detailed cold chain management (we track temperatures on every shipment from start to finish) and strict product quality and grading standards to on-time logistics and pre-cooling, we aim to please with flowers that are consistently cold and fresh… flowers that will make your clients say wow!

Get in touch with Sierra Flower Trading now!

If you are a Canadian or US Wholesaler and are interested in growing your business, then please contact our International Sales Division:
Chuck Dennison at chuck@sierraflower.com or by phone at 1-888-900-1860 ext. 230

Sierra Flower Finder is dedicated to the professional floral community by Sierra Flower Trading. Through this collaborative site, we are creating the opportunity for breeders, growers, wholesalers and florists to share their knowledge and passion for the incredible diversity of flowers that make our industry so unique.