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Articles


Society of American Florists 2011 Top Varieties
Posted by colin on 21/09/2011
SAF winning varieties 2011...  Read More »
Flowers blooming
Posted by louise on 21/09/2011
Time Lapse of flowers blooming, fast paced with strange music and lighting.   Read More »
New Lilies and Callas video from Martha Stewart show...
Posted by colin on 14/09/2011
Great educational video about new Lily and Calla Lily varieties....  Read More »
Lilytopia
Posted by colin on 14/09/2011
GrowerTalks/Green Profit editor Chris Beytes tours the first Lilytopia lily display at Longwood Gardens in Pennsylvania with floral designer Dorien van den Berg, who created all the arrangements.   Read More »
Madonna hates Hydrangeas, loves Roses
Posted by louise on 14/09/2011
The pop diva makes a playful apology on YouTube after she admitted to loathing hydrangeas that a fan gave to her at the Venice film festival. Watch the link to get the full story, then watch the apology!  Read More »
A visit to Mayesh Wholesale Florist
Posted by colin on 09/09/2011
Wow....a great inside look at Mayesh Wholesale shot by U Bloom's J. Schwanke and sponsored by the California Cut Flower Commission...Check it out !  Read More »
Consumer Buying Trends
Posted by louise on 01/09/2011
Quick analysis of cunsumer buying behavior in he United States. Though the stats are somewhat old (2005), they still give insight into why people buy flowers, where, from where and when.   Read More »
The secrets behind your flowers - Smithsonian Magazine
Posted by louise on 31/08/2011
A really inventive perspective on how the South American Flower industry was kickstarted back in the 70's. Extremely insightful, this full-length article is chock full of fodder for shop talk. A great conversation piece.  Read More »
New "Double" Oriental Lily from Flamingo Holland
Posted by colin on 31/08/2011
Dutch Lily breeder Flamingo Holland recently released the new double flowering Oriental Lily names "Rose Lily". Check out the video....  Read More »
Video of Resendiz Protea Brothers
Posted by louise on 31/08/2011
Gorgeous video starring Mel Resendiz and J Schwanke of UBloom.   Read More »
Sierra Flower Finder is dedicated to the professional floral community by Sierra Flower Trading. Through this collaborative site, we are creating the opportunity for breeders, growers, wholesalers and florists to share their knowledge and passion for the incredible diversity of flowers that make our industry so unique.