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Articles


Madonna hates Hydrangeas, loves Roses
Posted by louise on 14/09/2011
The pop diva makes a playful apology on YouTube after she admitted to loathing hydrangeas that a fan gave to her at the Venice film festival. Watch the link to get the full story, then watch the apology!  Read More »
A visit to Mayesh Wholesale Florist
Posted by colin on 09/09/2011
Wow....a great inside look at Mayesh Wholesale shot by U Bloom's J. Schwanke and sponsored by the California Cut Flower Commission...Check it out !  Read More »
Consumer Buying Trends
Posted by louise on 01/09/2011
Quick analysis of cunsumer buying behavior in he United States. Though the stats are somewhat old (2005), they still give insight into why people buy flowers, where, from where and when.   Read More »
The secrets behind your flowers - Smithsonian Magazine
Posted by louise on 31/08/2011
A really inventive perspective on how the South American Flower industry was kickstarted back in the 70's. Extremely insightful, this full-length article is chock full of fodder for shop talk. A great conversation piece.  Read More »
New "Double" Oriental Lily from Flamingo Holland
Posted by colin on 31/08/2011
Dutch Lily breeder Flamingo Holland recently released the new double flowering Oriental Lily names "Rose Lily". Check out the video....  Read More »
Video of Resendiz Protea Brothers
Posted by louise on 31/08/2011
Gorgeous video starring Mel Resendiz and J Schwanke of UBloom.   Read More »
Sierra Flowers Launches Ultimate Business Platform
Posted by colin on 31/08/2011
A brief article about the launch of the Sierra Flower Finder "Wiki" from Floraculture International magazine...  Read More »
New Zealand blooms Cymbidium Production
Posted by louise on 31/08/2011
Great video tour of New Zealand Blooms facility where our beloved range of NZ Cymbidiums are produced.   Read More »
Montreal Flower Auction "Marche Floral"
Posted by north of 45 on 30/08/2011
Here's a short video of the Montreal Flower auction.  Read More »
Quick tour of the Ontario Flower Grower Auction
Posted by north of 45 on 29/08/2011
Here's a short video produced by OFG. It gives you a quick 10 minute tour of the auction.  Read More »
Sierra Flower Finder is dedicated to the professional floral community by Sierra Flower Trading. Through this collaborative site, we are creating the opportunity for breeders, growers, wholesalers and florists to share their knowledge and passion for the incredible diversity of flowers that make our industry so unique.