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Articles


Hydration 101 - Some tips on basic flower hydration
Posted by sandy smith on 17/02/2012
A flower's first drink can determine how it will perform. Here are a few quick steps to consider before putting your flowers in water.  Read More »
Teleflora's Superbowl Ad
Posted by louise on 03/02/2012
Adriana Lima making a good case for Valentine's Flowers.   Read More »
Black edges on roses
Posted by north of 45 on 02/02/2012
Gayle Smith gives a very concise explanation of the growing issues that produce black edging on roses. This was taken from the Flowers and Cents site, you can explore more through the link below.  Read More »
En vedette : le Waxflower de la Californie
Posted by louise on 31/01/2012
Voici notre toute première édition de la nouvelle série “En vedette”. Cette série d’articles rassemble de nombreux éléments interactifs qui mettent en valeur les informations les plus utiles et intéressantes sur un produit en particulier.   Read More »
Spotlight on: California Waxflower
Posted by louise on 23/01/2012
The first edition of a new spotlight series, this article brings together many interactive elements that showcase the most useful information about a particular product. Be sure to comment and let us know what you think!  Read More »
A visit to Mellano and Company in California
Posted by colin on 04/01/2012
A great video tour of one of California's leading growers of foliage and flowers.   Read More »
Flowers in Ultraviolet!
Posted by sugar flair on 25/11/2011
An Interesting look at flowers in ultraviolet light.   Read More »
Study Finds Flower Longevity Guarantee Plays Role in Purchasing Decisions
Posted by north of 45 on 23/11/2011
The American Floral Endowment has done consumer research that should be interesting to all florists. This article on vase life guarantees points to importance of long lasting flowers for consumers.   Read More »
What is "Perfection" Alstro?
Posted by louise on 21/11/2011
If you've ever wondered exactly what Perfection grade Alstromeria can offer you, this quick article explains it all.  Read More »
Sierra Flower Finder is dedicated to the professional floral community by Sierra Flower Trading. Through this collaborative site, we are creating the opportunity for breeders, growers, wholesalers and florists to share their knowledge and passion for the incredible diversity of flowers that make our industry so unique.