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Consumer Buying Trends

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Posted by Louise on 01/09/2011
Consumer Trends on Buying Flowers

Statistics based on personal consumer purchases (transactions) of fresh flowers, flowering houseplants, green plants and bedding/garden plants (Does not include business purchases):








 

What are consumers buying?
Outdoor bedding/garden plants 46%
Fresh flowers 34%
Flowering/Green houseplants 20%

Who's buying?
Women 79%
Men 21%

For fresh flowers only:
Women 65%
Men 35%

For whom are they buying?
Self 63%
Gift 37%

For fresh flowers only:
Self 33%
Gift 67%

Why are they buying?
Calendar Occassions 14%
Non-Calendar Occassions 86%

For what Calendar Occasions are they buying?
Christmas/Hanukkah 30%
Mother's Day 24%
Valentine's Day 20%
Easter/Passover 13%
Thanksgiving 6%
Other 7%

For what Non-Calendar Occasions are they buying?
No special occasion 50%
Home decoration 13%
Birthday 5%
Sympathy/Memorial 5%
Anniversary/Love 3%
Get Well 2%
Other 22%

PLease see the related link for more interesting statistics.
 
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Sierra Flower Finder is dedicated to the professional floral community by Sierra Flower Trading. Through this collaborative site, we are creating the opportunity for breeders, growers, wholesalers and florists to share their knowledge and passion for the incredible diversity of flowers that make our industry so unique.